A room with a fireplace is a cozy room.
A room without a fireplace needs to fake it. 
 
 
 
 
 
 

OOH/EXPERIENTIAL
Fake Grandpa (aka Art Salamander) brings warmth wherever he goes. 
Fake warmth. And fake stories, too.

 
 

Duraflame electric fireplaces will be installed in bus shelters made to look like Fake Grandpa's den.
When someone sits on the dusty plaid couch, Fake Grandpa will tell them a fake story.

 
 

People are encouraged to tweet Grandpa their favorite childhood stories.
Maybe he'll read them, but probably not.

 
 

ART DIRECTOR: Blair Seward