Nick Gelbard
CREATIVE DIRECTOR - WRITER
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Airbnb Categories

In 2022, Airbnb launched Categories, a whole new way to search for places to stay. Through a completely redesigned platform, guests could now discover homes they never imagined, in places they never knew existed. Want to stay by the water, or on the water, or under the water? In a camper, castle, or cave? Airbnb has you covered.

With 50+ categories, every trip brings its own distinctive vibe, and we wanted to share that vibe with the world. Here’s a few of my favorites.

And here’s how it looked out in the world:

This campaign was developed by me and my partner Elly Holdeman. It was then greatly improved upon by Elizabeth Bassett, Michael Kremer, Hoj Jomehri, Evan Nagan, Claire Whigham, Bekah Sirrine, Bridget Harris, Demian Oliveira, Scott Trattner, Eric Grunbaum, The Teenage Diplomat, and many others.