Friends Day is Facebook's Birthday. And like everyone else on their birthday, we make a way bigger deal about it than we should.
This year, we celebrated by capturing some amazing friendships from all over the world, and inspired people to give their friends a Friend Award on Friends Day.

We primed people for the day, as well as the experience with a cross-channel campaign.
Here’s a little preview…


All five Friend Stories

Directed by Chris Wilcha