This was Airbnb's first global brand campaign since emerging from the pandemic—a pandemic that wiped out nearly 60% of the business.

We knew we needed to focus on what makes Airbnb special. And the special thing about Airbnb, the thing that makes it all work is simple: its hosts, all five million of them.

We invited photographers to take trips on Airbnb with their family and friends, photograph their stays, and send them back to us. From there, we edited each film, using popular music to narrate the stay. The result captures the unique experience of traveling on Airbnb—made possible by our Hosts.