Nick Gelbard
CREATIVE DIRECTOR - WRITER
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Airbnb Categories

In 2022, Airbnb launched Categories — a whole new way to search for places to stay. It allows guests to discover homes they didn’t even know they could stay in, in places they never knew existed. So if you want to stay by the water, on the water, or under the water, in a camper, castle, or cave, Airbnb has got you covered.

With over 50 categories, each trip brings its own distinctive vibe, and we wanted to share that vibe with the world.

And here’s how it looked out in the world:

This campaign was developed by me and my partner Elly Holdeman. It was then greatly improved upon by Elizabeth Bassett, Michael Kremer, Hoj Jomehri, Evan Nagan, Claire Whigham, Bekah Sirrine, Bridget Harris, Demian Oliveira, Scott Trattner, Eric Grunbaum, The Teenage Diplomat, and many others.