Friends Day is Facebook's Birthday. And like everyone else on their birthday, we make a way bigger deal about it than we should.
To celebrate, we created a documentary series called ‘Friend Stories’ that captured five amazing friendships from all over the world, and inspired people to give their friends a Friend Award on Friends Day.
We promoted the day with a cross-channel campaign, that kicked off with a TV spot…
We then went all over the world to create five poignant and true stories about real-life friendship.
Partner: Elly Holdeman
Directed by Chris Wilcha
