Here's how it looked out in the world.
The second phase of the campaign was all about teaching people how to use the product.
So we made a few fun tutorials that showed everyone that there's no wrong way to Go Live.
And here's how some of that looked out in the world.
To cap the entire campaign off, we treated millions of freezing cold, bathroom-starved tourists who made the
terrible decision to spend New Years Eve in Times Square to an epic takeover.
Partner: Elly Holdeman