Here’s a few examples…
England
France
Saudi Arabia
Mexico
South Korea
Australia
CREATIVE DIRECTOR - WRITER
CREATIVE DIRECTOR - WRITER
Most soccer fans may never experience the thrill of watching their team live at the World Cup, but that shouldn’t stop them from cheering them on with friends. Working alongside our partners at Buck Studios, we created dynamic, in-feed animations that activated whenever fans cheered for any of the 32 participating nations.
By conducting in-depth, country-specific research, we uncovered each nation's iconic chants and tailored the animations to reflect their unique spirit.
We even designed special animations for goal celebrations, whether fans typed "goal," "gol," or the iconic "goooooooooooooooal!" — capturing the passion and excitement of scoring in a way that resonated with soccer lovers everywhere.
Here’s a few examples…
England
France
Saudi Arabia
Mexico
South Korea
Australia